Marketing

The professionals of the Marketing School of the UDA have the ability to function in different areas; both as independents exercising their profession, as well as collaborators of important companies; with knowledge and strategic and managerial vision; critical thinking and ethical behavior, based on a deep knowledge of the market and its needs, with a high capacity to adapt to different local, national and international environments.

The professionals of the Marketing School of the UDA have the ability to function in different areas; both as independents exercising their profession, as well as collaborators of important companies; with knowledge and strategic and managerial vision; critical thinking and ethical behavior, based on a deep knowledge of the market and its needs, with a high capacity to adapt to different local, national and international environments.

Basic data

Degree

Bachelor in Marketing

Duration

 Marketing

Schedule

Morning

Home

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Professional Profile

The professionals of the Marketing School of the UDA have the ability to function in different areas; both as independents exercising their profession, as well as collaborators of important companies; with knowledge and strategic and managerial vision; critical thinking and ethical behavior, based on a deep knowledge of the market and its needs, with a high capacity to adapt to different local, national and international environments.

Occupational field

The Bachelor of Marketing can work in: Business Intelligence, Competitive Intelligence and Market Research, which include the following professional training topics:

  • Business intelligence:
    • How to manage the sales force, Merchandising for the product portfolio.
    • Marketing Information System.
    • Development of positioning strategies based on consumer knowledge and behavior.
    • Development of loyalty and relationship marketing strategies.
    • In areas of Digital Marketing through content management, posting, social media, development of digital communication strategies, development of digital media plan.
  • Competitive intelligence:
    • In marketing and advertising strategy
    • As brand managers with the ability to design, redesign, position, strengthen, manage a brand based on diagnostics that allow you to build value on it.
    • Construction of Marketing Models for specific goods and services.
  • Market research:
    • Market research with high capacity in exploratory (qualitative) and conclusive (quantitative) market research. 
    • Market Segmentation. 
    • Product research 
    • Proof of Products. 
    • Test of packaging and names. 
    • Investigation of corporate image and identity. 
    • Positioning of product and participation in the market.

Study Plan

Level One
Subject
Prerequisite
  • BUSINESS ADMINISTRATION
  • ANTHROPOLOGY
  • ACCOUNTING I
  • STATISTICS I
  • MATHEMATICAL LOGIC
  • MATHEMATICS I
Level One
Subject
Prerequisite
  • ACCOUNTING II
    ACCOUNTING I
    Syllable

    Parallel: A

    Gonzalez Soto Karla Nathaly

  • ECONOMY I
    Syllable

    Parallel: A

    Zuniga Condo Lenin Patricio

  • STATISTICS II
    STATISTICS I
    Syllable

    Parallel: A

    Terreros Brito Carlos Manuel

  • MARKETING
    Syllable

    Parallel: A

    Ortega Vasquez Xavier Esteban

  • MATHEMATICS II
    MATHEMATICS I
    Syllable

    Parallel: A

    Fajardo Monroy María Gabriela

  • OFIMÁTICA
    MATHEMATICAL LOGIC
    Syllable

    Parallel: A

    Pacheco Prado Diego Francisco

Level One
Subject
Prerequisite
  • STATISTICS III
    STATISTICS II
  • ETHICS AND SOCIAL RESPONSIBILITY
  • MARKET RESEARCH I
    STATISTICS II
  • ACADEMIC READING AND WRITING I
  • STRATEGIC MARKETING
    MARKETING
  • INTERNATIONAL MARKETING
    ECONOMY I
Level One
Subject
Prerequisite
  • MARKET RESEARCH II
    MARKET RESEARCH I
    Syllable

    Parallel: A

    Freire Pesantez Andrea Isabel

  • ACADEMIC READING AND WRITING II
    ACADEMIC READING AND WRITING I
  • FINANCIAL MATHEMATICS
    MATHEMATICS II
    Syllable

    Parallel: A

    Fajardo Monroy María Gabriela

  • NEUROMARKETING
    STRATEGIC MARKETING
    Syllable

    Parallel: A

    Rosales Moscoso Maria Veronica

  • MARKET SEGMENTATION
    Syllable

    Parallel: A

    Jaime Marcelo Street

  • HUMAN TALENT
    Syllable

    Parallel: A

    Salamea Alvear Gianni Fabriccio

Level One
Subject
Prerequisite
  • FINANCIAL ANALYSIS
    ACCOUNTING II
  • CONSUMER BEHAVIOR
    NEUROMARKETING
  • INTEGRATED MARKETING COMMUNICATIONS
    MARKET SEGMENTATION
  • DIGITAL MARKETING & E-COMMERCE
    INTERNATIONAL MARKETING
  • PRE-PROFESSIONAL PRACTICES I
    MARKET RESEARCH II
  • PRINCIPLES OF GRAPHIC DESIGN
Level One
Subject
Prerequisite
  • SALES MANAGEMENT
    INTEGRATED MARKETING COMMUNICATIONS
  • RELATIONAL MARKETING AND ARTIFICIAL INTELLIGENCE
    DIGITAL MARKETING & E-COMMERCE
  • SOCIAL MARKETING
  • PRICE SETTING POLICY
    FINANCIAL ANALYSIS
  • PRE-PROFESSIONAL PRACTICES II
    PRE-PROFESSIONAL PRACTICES I
  • MARKETING INFORMATION SYSTEMS
    MARKET RESEARCH II
Level One
Subject
Prerequisite
  • LAWS
    HUMAN TALENT
  • GRADUATION PROJECT DESIGN
  • ENTREPRENEURSHIP AND INNOVATION
    PRICE SETTING POLICY
  • MERCHANDISING AND RETAILING
  • MARKETING MODELS I
    MARKETING INFORMATION SYSTEMS
  • LINKING PRACTICES
Level One
Subject
Prerequisite
  • BRAND DEVELOPMENT AND MANAGEMENT
  • MARKETING SERVICE
    MERCHANDISING AND RETAILING
  • MARKETING MODELS II
    MARKETING MODELS I
  • PROJECTS
    ENTREPRENEURSHIP AND INNOVATION
  • GRADUATION WORKSHOP
    GRADUATION PROJECT DESIGN

Coordination

Veronica Rosales Moscoso

c.marketing@uazuay.edu.ec