Agreement between CN and UDA

The University of Azuay (UDA) signed an agreement between the Marketing School and this superior entity and Cervecería Nacional (CN) SA, a commitment to inter-institutional cooperation to undertake research on alcohol consumption, prevention measures and lines of communication for campaigns focused on moderation.

The representatives of both institutions "expressed the interest of jointly undertaking training processes focused on moderation, health, regulation and citizen education in the consumption of alcohol," reports a press release.