Marketing
Study Plan
Level One
Subject
Prerequisite
CORPORATE AND TAX LAW (IMK)
STATISTICS I FOR ADM AND CSU
FOREIGN LANGUAGE I
COMPUTER I
INSTRUMENTAL LANGUAGE I
MATHEMATICS I FOR ADM, CSU AND ECE
ADMINISTRATIVE PRINCIPLES (IMK)
Level One
Subject
Prerequisite
STATISTICS II FOR ADM AND CSU
STATISTICS I FOR ADM AND CSU
FOREIGN LANGUAGE II
FOREIGN LANGUAGE I
COMPUTER II
COMPUTER I
INTRODUCTION TO MICROECONOMICS
MATHEMATICS I FOR ADM, CSU AND ECE
INTRODUCTION TO MARKETING
INSTRUMENTAL LANGUAGE II
INSTRUMENTAL LANGUAGE I
MATHEMATICS II FOR ADM, CSU AND ECE
MATHEMATICS I FOR ADM, CSU AND ECE
Level One
Subject
Prerequisite
CULTURAL ANTHROPOLOGY
ACCOUNTING FOR IMK
STATISTICS III FOR IMK
STATISTICS II FOR ADM AND CSU
FOREIGN LANGUAGE III
FOREIGN LANGUAGE II
MATHEMATICS III FOR ADM, CSU, IMK
MATHEMATICS II FOR ADM, CSU AND ECE
MICROECONOMY I FOR ADM, CSU, IMK
INTRODUCTION TO MICROECONOMICS
MATHEMATICS II FOR ADM, CSU AND ECE
Level One
Subject
Prerequisite
ACCOUNTING AND FINANCIAL ANALYSIS
ACCOUNTING FOR IMK
LABOR LAW AND SOCIAL SECURITY
INTRODUCTION TO MACROECONOMY
MATHEMATICS II FOR ADM, CSU AND ECE
MARKET RESEARCH I
STATISTICS III FOR IMK
OPERATIONAL INVESTIGATION FOR ADM AND ECE
STATISTICS III FOR IMK
MATHEMATICS II FOR ADM, CSU AND ECEFINANCIAL MATHEMATICS
MATHEMATICS I FOR ADM, CSU AND ECE
MARKET SEGMENTATION
INTRODUCTION TO MARKETING
Level One
Subject
Prerequisite
COMMERCIALIZATION CHANNELS (4 CREDITOS)
INTRODUCTION TO MARKETING
PROFESSIONAL ETHICS
BUDGET MANAGEMENT
ACCOUNTING AND FINANCIAL ANALYSIS
HUMAN TALENT MANAGEMENT (4 CREDITOS)
LABOR LAW AND SOCIAL SECURITY
MARKET RESEARCH II
MARKET RESEARCH I
INVESTIGATION AND DEVELOPMENT
INTRODUCTION TO MARKETING
STRATEGIC MARKETING
MARKET SEGMENTATION
Level One
Subject
Prerequisite
COMPUTER MARKETING APPLICATIONS
PROYECT ELABORATION
BUDGET MANAGEMENT
SALES MANAGEMENT
STRATEGIC MARKETING
CHRISTIAN HUMANISM (3 CREDITOS)
INDUSTRIAL MARKETING AND SUPPLIERS MARKETING
STRATEGIC MARKETING
PRICE SETTING POLICY
ACCOUNTING AND FINANCIAL ANALYSIS
CONSUMER PSYCHOLOGY
MARKET SEGMENTATION
Level One
Subject
Prerequisite
EVALUATION AND PROJECT MANAGEMENT
PROYECT ELABORATION
BRAND MANAGEMENT (4 CRÉDITOS)
STRATEGIC MARKETING
RELATIONAL MARKETING
SALES MANAGEMENT
VIRTUAL MARKETING
COMPUTER MARKETING APPLICATIONS
ADVERTISING AND COMMUNICATION
CONSUMER PSYCHOLOGY
MARKETING INFORMATION SYSTEMS
MARKET RESEARCH II
Level One
Subject
Prerequisite
ENTREPRENEURSHIP FOR IMK
STRATEGIC MARKETING
EVALUATION OF ENVIRONMENTAL IMPACTS
MARKETING SERVICE
STRATEGIC MARKETING
INTERNATIONAL MARKETING
INVESTIGATION METHODOLOGY
MARKETING MODELS I
STRATEGIC MARKETING
PATENTS AND INTELLECTUAL PROPERTY
BRAND MANAGEMENT (4 CRÉDITOS)
Level One
Subject
Prerequisite
MARKETING AUDIT
MARKETING INFORMATION SYSTEMS
APPLIED MARKETING
STRATEGIC MARKETING
MARKETING MODELS II
MARKETING MODELS I
LME