Red Ink: The Game

On June 23, the fifteenth of Tinta Tinto began, organized by the School of Communication, with the name "The Game" and a video game theme that offered a very interactive experience due to the obligatory virtuality of the event.

Before starting with the exhibitors, the modality of this edition was explained, based on the slogan: "3 days, 3 worlds, 3 levels", as a type of video games.

Day 1: Beginner level

The BBC journalist Ana María Roura was the first speaker of the day, who explained that what can help you the most in your career in journalism and communication is studying several languages.

Then he added that journalistic stories "are in the street," which is the true school of journalism since the sources are there.

The second talk of the day was directed by the Guayaquil sports journalist from DIRECTV Sports and FM88 Sebastián Decker, who based his talk on the challenges that a sports journalist faces in international coverage.

The best way to enrich a sports coverage, in his words, is to be clear about even the smallest detail, since leaving something to chance can be a way to hinder the data you use.

Juan Pablo Álvarez led the third talk of the day entitled: “Revolutions”. The Chilean exhibitor has won 40 awards for advertising creativity and is part of the Ogilvy advertising agency.

Creativity in advertising is necessary to create a revolution, however, a purpose is always needed, a revolution without purpose is only scratched walls and broken glass, said the exhibitor, adding:

"We must take into account that creativity, advertising and communication are ways of revolutionizing, and these revolutions can occur from anywhere."

Then it was the turn of the workshops. The first was in charge of Andrés Burbano, one of the creators of Beso Negro, a YouTube channel that is based on journalism with a touch of humor that was created due to how difficult it is to get a job in traditional media.

The humor that the channel uses has its limits, since there is no reason to make fun of the physical appearance of a politician or his personal life, but rather his management in general. At the same time it is said that politicians should not be deified, since they are due to us.

The second was in charge of Paulina Cisneros, a social communicator with a master's degree in Digital Marketing and Electronic Commerce from IEBS, who spoke to us about "Instagram: How to make them buy from me?"

To do this, it is necessary to understand the algorithm that Paulina defines as "the big brother's eye that sees everything we do, and decides to whom it shows our content based on the interaction my followers have with my account.

For the exhibitor, the content should focus on one of the following points: educate, entertain or excite so that interaction is generated based on information, humor or identification with the product.

Day 2: Intermediate Level

The producer of the radio program “Sin Labels”, Pedro Gutiérrez, was the first speaker on the second day with his theme: “The use of comics to talk about human rights of LGBTIQ + people through ethnography and legal studies”.

Talking about people from this community as subjects of rights before 1997 was not possible in Ecuador, however, comics on rights issues have been used since the 50s. For this reason, the exhibitor presented his first comic "Cuenca Queer".

“We try to play in contexts of significance for the community. We wanted to have these three themes: the environment, which is an important issue for youth and a political issue in recent times; the LGBT issue and feminist marches, ”Gutiérrez commented.

The author of the book Transparent Garden and winner of the Francisco Ruiz Udiel Hispano-American Poetry Award, Camila Peña, was the second speaker of the day and spoke about poetic creation and creativity.

Based on his own creative process, Peña said that in order to write or to create, “the building that is built from silence”, it is necessary to work in the search for new meanings.

"Ideas are the result of situations or things that we decide to pay attention to," said the graduate of the School of Communication.

The audiovisual communicator, Marta Cerezo, was the third speaker and spoke about the application of cognitive biases in social marketing known as nudges. But what are nudges?

They are strategies that delve into behavioral sciences, social marketing, communication, and public policy. A clear example is the placement of the fruit at eye level in a supermarket, which encourages the consumption of healthy food, which would generate a change in the behavior of individuals, said Cerezo.

Then the turn of the workshops returned. The first was dictated by Vanessa Peña, on vulnerability as the best strategy to start your business.

Fear and what people around us will say has been an aspect that has limited the personal and professional development of individuals, however, Peña sees it as a great opportunity: "Vulnerability is your best strategy."

The vulnerability formula is self-knowledge plus courage and authenticity, because it will allow us to explore, act to find ourselves and show the world who you really are.

The second workshop dealt with eSports at a communicational level and was dictated by Brandon Ávila, who pointed out that there is a lot of interest in eSports by brands, which causes it to grow more and more every day.

Video games are one of the most important industries in entertainment, even making more money than movies because they generate many business opportunities.

Today, Ecuador has a great scene within eSports, with tournaments such as the LVP Volcano Discover League and Celerity eSports, as well as a world champion from Pokémon, the exhibitor concluded.

Day 3: Advance Level

On the last day, the attendees finished their game, that is, they participated in the last level before the closing.

Sebastián Valenzuela, the first speaker of the day, addressed the issue of misinformation in times of crisis and what role social networks play within it, emphasizing the need to distinguish sources of information that communicate reliable data.

The second talk was made by the artist, muralist and political cartoonist Vilma Vargas, who talked about political humor and the media.

The concerns of the attendees revolved around defining the way to define limits of respect when communicating with humor about a public figure.

Finally, those attending the event chose between attending the workshop by the Ecuadorian publicist Carlos Ferrín or the photographer Ana María Buitrón.

Ferrín is an expert in electoral and government campaigns; In his workshop, he spoke about political communication in times of pandemic.

The second workshop studied the direction of a documentary photography project, and was directed by Buitrón, the photographer and creator of Everyday Ecuador.

To do a documentary photography project we have to understand that without people we would be nothing, we are spokespersons or bridges that work at the service of a story, the speaker highlighted.

The edition of Tinta Tinto 2021: The Game was, in the midst of remote assistance conditions, a space full of learning for those who work and are preparing in areas of communication, marketing and design.

 

UDA Correspondents