World Radio Day
February 13 is World Radio Day, a date dedicated to recognizing the impact of this medium on society. Established by UNESCO in 2011, this date invites us to reflect on the crucial role of radio as a tool for education, entertainment and information, capable of transcending geographical, cultural and generational barriers.
Since its invention in the late 19th century, radio has been a bridge between communities. Its ability to transmit messages established it as an essential medium for informing and uniting people.
According to Hans Ochoa, director of Radio UDA and professor at the University of Azuay, commemorating this day is essential because radio, as one of the first mass communication channels, allowed information to be transmitted quickly and to break down physical and cultural boundaries. Despite the arrival of new media, radio has managed to remain relevant by adapting quickly to digital realities, consolidating itself as a fundamental tool for global connection and communication.
Radio has undergone a significant transformation with the arrival of digital platforms, evolving from a sound medium to an audiovisual proposal that responds to the more visual behavior of today's audiences. Although its essence remains audio transmitted over waves, the integration of elements such as video, podcasts and on-demand content has allowed it to remain relevant, competing closely with social networks in terms of impact and popularity.
The challenge of connecting with the new generations
One of the main challenges facing radio today is connecting with new generations, whose consumption habits have changed dramatically, says Ochoa. Today, young people no longer depend on fixed schedules to access content, but rather seek to consume it on demand, according to their interests. To remain relevant, media, including radio, must adapt to these new demands and take advantage of digital platforms.
"Radio UDA" a space for growth and dissemination
Hans Ochoa explains that Radio UDA, our institution's university radio station, has evolved notably since its creation more than a decade ago. Initially designed as a space for students to present their projects, the radio has become established within the university community. In its most recent stage, it seeks to expand its reach, involving the entire university and connecting with society in general. Its main objective is to become a key channel to disseminate the academic and cultural production of the University of Azuay.
The impact of Radio UDA in the dissemination of knowledge within the university and the city is becoming more consolidated. With more than a year in its new stage, it has provided different courses and schools with a space to publicize their achievements and projects, such as the program Living Lab Tour, which received recognition from the Ministry of Tourism. In addition, the station has had a prominent participation in key events such as summits and sports championships, strengthening its presence in the community.
A clear indicator of its impact is the growing interaction of students with its platforms and social networks, as well as the constant interest of groups requesting spaces for their own programs. This dynamism reflects the relevance and acceptance of Radio UDA among young audiences, Ochoa notes.
World Radio Day not only highlights a medium that has marked history, but also reminds us of the importance of preserving freedom of expression and guaranteeing equal access to information.
