Course for entrepreneurs thinking about the image

On November 2, the course for entrepreneurs began under the instruction of Professor Cristian Albarracín, aimed at working on visual communication, whether of the product or service offered, with the aim of enhancing the brand and better reaching the public.

The professor of the School of Design pointed out that the project started with an analysis of communication that is handled globally, in terms of needs and aspirations, leaving aside the traditional vision of advertising.

Albarracín added that most entrepreneurs are vulnerable when handling techniques and strategies, which is why visual communication can be one of the most important parts in the success of advertising, therefore, of the business.

The course lasts two weeks, the first one is carried out in person and the other will be the autonomous work of the participants.

The academic offer has three components: first, the methodological approach; second, the use of techniques for composing images, videos and websites of a simple, functional and aesthetic level; and, finally, they will work individually in the creation of more sophisticated communication pieces, with the support of an academic bibliography.

The objective of the course, organized by the Continuous Training Department ”, is that those who attend can go beyond conventional communication.

"It is about imparting something with more depth and meaning, to make a difference with its competition," concluded Albarracín.

UDA Correspondent