Conversation "New advertising trends"
On January 23, the Postgraduate Department of the University of Azuay held the Advertising Conversation “New advertising trends” by exhibitors Hans Ochoa, manager of BUCLE advertising agency and David Arévalo, manager of MAKMA Studio.
The welcoming words were given by Anna Tripaldi, organizer of the master's degree that is offered for this period 2024 and for her part, Toa Tripaldi, coordinator of said master's degree, addressed the public explaining about the program and the scope that it hopes to have. for those taking the master's degree.
The conversation began with the intervention of Hans Ochoa who addressed topics related to communication strategies, emphasizing the importance of metrics and data within the field of communication.
In turn, David Arévalo contributed knowledge about artificial intelligence, its performance within a work context and also addressed the financial issue, specifically budget management.
The conversation will also take place tomorrow, Thursday, January 25, where Mono Alvarado, Brand Marketing Manager and Daniel Ordoñez, Art Director at Inhaus, will talk about creativity in advertising.
