International conferences on Communication

The School of Communication organized two international conferences on November 19 with exhibitors who spoke from Spain and the United States.

In the morning, the Spanish sound engineer Ángel Valverde talked about sound in the visual field.

One of the most discussed topics was the role of technology in the sphere of musicians and sound engineers.

"Technology offers countless tools that you have to know how to take advantage of, I don't think a musician is less a musician for composing or creating through technology," Valverde said.

Another aspect was the economic issue and how new digital tools affect the costs of musical production and assembly for visual productions.

"Today a person can get up and compose a song in one morning, upload it and publish it through YouTube in the afternoon and at night be charging for that work, it seems great to me," he said.

Finally, Valverde urged the participants to exploit their creative side and work on their fields of interest with passion. “At the beginning we will probably do what the clients or bosses ask us, that's good to start with, then we can give our own proposals; in every scenario you have to be yourself ”, he concluded.

In the afternoon it was the turn of another Spanish woman, the journalist Tamara Gil, who from the BBC Bureau in Miami explained how the media coverage of the last presidential elections in the United States was.

"The elections were unprecedented and covering them was a very exciting challenge for being an atypical election due to the situation we are experiencing.

The correspondent commented that the coverage was based mainly on those missions that the BBC has: to inform, educate and entertain, amid strong disinformation campaigns.

Gil said that the BBC's Spanish service created a project called #BBCMundoTeResponde.

"In such important elections, people want to know many things and for that reason we decided to make a platform available to the public where they can send all kinds of questions for BCC journalists to answer."

“What we were looking for was to connect with the audience and at the same time explain the day-to-day problems of the elections; in a clear, simple and direct way, without having to get too confused, with four or five key ideas so that it can be understood ”, concluded Gil.

UDA Correspondents