Analysis of the presidential elections in Ecuador
On April 22, the virtual conference of the Spanish sociologist Jacobo García -international consultant, researcher and expert in content analysis- organized by the Chair of Political Communication of the School of Communication took place.
The event analyzed the last electoral campaign for the presidency of Ecuador and was attended by students from the Communication majors, as well as students from the School of Law and the School of Marketing.
According to García, when we see an armed campaign, we do not know the whole accumulation of things that are behind it, a true articulation of integrated actions that aim for the message to arrive in the best way.
The consultant analyzed the electoral campaign in Ecuador and the way in which the territory influences the vote. According to his analysis, the territory defines intentions that are mediated by living conditions and collective aspirations, shared as a community.
“The ideology in Ecuador is not a stable link, there are the ideological fractures of class and the periphery; the place that individuals occupy determines many things ”.
On the other hand, he also addressed the correísmo / anticorreísmo polarization, the ideological factors of the right and the left, the regional as an identity aspect, as well as the new versus the old.
The campaigns of the first and second round put these fractures on the scene and strongly marked territoriality in a struggle to break old conceptions.
In an analysis carried out as a timeline, the sociologist ran the campaigns from 2007 to the last one last February.
On the other hand, he argued that memes are creating a lot of meaning to political discourse in a world traversed by the digital world and the campaign in Ecuador was no exception, a large part of the discourse was created and disseminated on the networks, reaching diverse audiences and segments , especially the younger ones.
At the end, an active forum was opened to dialogue with the students, and they reflected on the unpredictability and interesting analysis of the Ecuadorian voter.
UDA Correspondent
