Marketing
The professionals of the Marketing School of the UDA have the ability to function in different areas; both as independents exercising their profession, as well as collaborators of important companies; with knowledge and strategic and managerial vision; critical thinking and ethical behavior, based on a deep knowledge of the market and its needs, with a high capacity to adapt to different local, national and international environments.
Basic data
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Degree |
Bachelor in Marketing |
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Duration |
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Opening hours |
Morning |
Presentation
Professional Profile
The professionals of the Marketing School of the UDA have the ability to function in different areas; both as independents exercising their profession, as well as collaborators of important companies; with knowledge and strategic and managerial vision; critical thinking and ethical behavior, based on a deep knowledge of the market and its needs, with a high capacity to adapt to different local, national and international environments.
Occupational field
The Bachelor of Marketing can work in: Business Intelligence, Competitive Intelligence and Market Research, which include the following professional training topics:
- Business intelligence:
- How to manage the sales force, Merchandising for the product portfolio.
- Marketing Information System.
- Development of positioning strategies based on consumer knowledge and behavior.
- Development of loyalty and relationship marketing strategies.
- In areas of Digital Marketing through content management, posting, social media, development of digital communication strategies, development of digital media plan.
- Competitive intelligence:
- In marketing and advertising strategy
- As brand managers with the ability to design, redesign, position, strengthen, manage a brand based on diagnostics that allow you to build value on it.
- Construction of Marketing Models for specific goods and services.
- Market research:
- Market research with high capacity in exploratory (qualitative) and conclusive (quantitative) market research.
- Market Segmentation.
- Product research
- Proof of Products.
- Test of packaging and names.
- Investigation of corporate image and identity.
- Positioning of product and participation in the market.
Study Plan
Level one
Materia
Prerequisite
BUSINESS ADMINISTRATION
ANTHROPOLOGY
ACCOUNTING I
STATISTICS I
MATHEMATICAL LOGIC
MATHEMATICS I
Level two
Materia
Prerequisite
ACCOUNTING II
ACCOUNTING I
ECONOMY I
STATISTICS II
STATISTICS I
MARKETING
MATHEMATICS II
MATHEMATICS I
OFIMÁTICA
MATHEMATICAL LOGIC
Level three
Materia
Prerequisite
STATISTICS III
STATISTICS II
ETHICS AND SOCIAL RESPONSIBILITY
MARKET RESEARCH I
STATISTICS II
ACADEMIC READING AND WRITING I
STRATEGIC MARKETING
MARKETING
INTERNATIONAL MARKETING
ECONOMY I
Level Four
Materia
Prerequisite
MARKET RESEARCH II
MARKET RESEARCH I
ACADEMIC READING AND WRITING II
ACADEMIC READING AND WRITING I
FINANCIAL MATHEMATICS
MATHEMATICS II
NEUROMARKETING
STRATEGIC MARKETING
MARKET SEGMENTATION
HUMAN TALENT
Level Five
Materia
Prerequisite
FINANCIAL ANALYSIS
ACCOUNTING II
CONSUMER BEHAVIOR
NEUROMARKETING
INTEGRATED MARKETING COMMUNICATIONS
MARKET SEGMENTATION
DIGITAL MARKETING & E-COMMERCE
INTERNATIONAL MARKETING
PRE-PROFESSIONAL PRACTICES I
MARKET RESEARCH II
PRINCIPLES OF GRAPHIC DESIGN
Level Six
Materia
Prerequisite
SALES MANAGEMENT
INTEGRATED MARKETING COMMUNICATIONS
RELATIONAL MARKETING AND ARTIFICIAL INTELLIGENCE
DIGITAL MARKETING & E-COMMERCE
SOCIAL MARKETING
PRICE SETTING POLICY
FINANCIAL ANALYSIS
PRE-PROFESSIONAL PRACTICES II
PRE-PROFESSIONAL PRACTICES I
MARKETING INFORMATION SYSTEMS
MARKET RESEARCH II
Level Seven
Materia
Prerequisite
CORPORATE
HUMAN TALENT
GRADUATION PROJECT DESIGN
ENTREPRENEURSHIP AND INNOVATION
PRICE SETTING POLICY
MERCHANDISING AND RETAILING
MARKETING MODELS I
MARKETING INFORMATION SYSTEMS
LINKING PRACTICES
PRE-PROFESSIONAL PRACTICES II
Level Eight
Materia
Prerequisite
BRAND DEVELOPMENT AND MANAGEMENT
MARKETING SERVICE
MERCHANDISING AND RETAILING
MARKETING MODELS II
MARKETING MODELS I
PROJECTS
ENTREPRENEURSHIP AND INNOVATION
GRADUATION WORKSHOP
GRADUATION PROJECT DESIGN