Marketing

The professionals of the Marketing School of the UDA have the ability to function in different areas; both as independents exercising their profession, as well as collaborators of important companies; with knowledge and strategic and managerial vision; critical thinking and ethical behavior, based on a deep knowledge of the market and its needs, with a high capacity to adapt to different local, national and international environments.

The professionals of the Marketing School of the UDA have the ability to function in different areas; both as independents exercising their profession, as well as collaborators of important companies; with knowledge and strategic and managerial vision; critical thinking and ethical behavior, based on a deep knowledge of the market and its needs, with a high capacity to adapt to different local, national and international environments.

Basic data


Degree

Bachelor in Marketing

Duration

Marketing

Schedule

Morning

Home


Professional Profile


The professionals of the Marketing School of the UDA have the ability to function in different areas; both as independents exercising their profession, as well as collaborators of important companies; with knowledge and strategic and managerial vision; critical thinking and ethical behavior, based on a deep knowledge of the market and its needs, with a high capacity to adapt to different local, national and international environments.

Occupational field


The Bachelor of Marketing can work in: Business Intelligence, Competitive Intelligence and Market Research, which include the following professional training topics:

  • Business intelligence:
    • How to manage the sales force, Merchandising for the product portfolio.
    • Marketing Information System.
    • Development of positioning strategies based on consumer knowledge and behavior.
    • Development of loyalty and relationship marketing strategies.
    • In areas of Digital Marketing through content management, posting, social media, development of digital communication strategies, development of digital media plan.
  • Competitive intelligence:
    • In marketing and advertising strategy
    • As brand managers with the ability to design, redesign, position, strengthen, manage a brand based on diagnostics that allow you to build value on it.
    • Construction of Marketing Models for specific goods and services.
  • Market research:
    • Market research with high capacity in exploratory (qualitative) and conclusive (quantitative) market research. 
    • Market Segmentation. 
    • Product research 
    • Proof of Products. 
    • Test of packaging and names. 
    • Investigation of corporate image and identity. 
    • Positioning of product and participation in the market.

Study Plan


Level One
Subject
Prerequisite
  • BUSINESS ADMINISTRATION
    Syllable

    Parallel: A

    Rosales Moscoso Maria Veronica

  • ANTHROPOLOGY
  • ACCOUNTING I
    Syllable

    Parallel: A

    Duque Espinoza Gabriela Monserrath

  • STATISTICS I
    Syllable

    Parallel: A

    Terreros Brito Carlos Manuel

  • MATHEMATICAL LOGIC
    Syllable

    Parallel: A

    Bravo Lopez Paul Esteban

  • MATHEMATICS I
    Syllable

    Parallel: A

    Pesantez Delgado Mauricio Fernando

Level One
Subject
Prerequisite
  • ACCOUNTING II
    ACCOUNTING I
  • ECONOMY I
  • STATISTICS II
    STATISTICS I
  • MARKETING
  • MATHEMATICS II
    MATHEMATICS I
  • OFIMÁTICA
    MATHEMATICAL LOGIC
Level One
Subject
Prerequisite
  • STATISTICS III
    STATISTICS II
    Syllable

    Parallel: A

    Pinos Luzuriaga Luis Gabriel

  • ETHICS AND SOCIAL RESPONSIBILITY
  • MARKET RESEARCH I
    STATISTICS II
    Syllable

    Parallel: A

    Rios Ponce Marco Antonio

  • ACADEMIC READING AND WRITING I
  • STRATEGIC MARKETING
    MARKETING
    Syllable

    Parallel: A

    Ortega Vasquez Xavier Esteban

  • INTERNATIONAL MARKETING
    ECONOMY I
    Syllable

    Parallel: A

    Alvarez Valencia Juan Francisco

Level One
Subject
Prerequisite
  • MARKET RESEARCH II
    MARKET RESEARCH I
  • ACADEMIC READING AND WRITING II
    ACADEMIC READING AND WRITING I
  • FINANCIAL MATHEMATICS
    MATHEMATICS II
  • NEUROMARKETING
    STRATEGIC MARKETING
  • MARKET SEGMENTATION
  • HUMAN TALENT
Level One
Subject
Prerequisite
  • FINANCIAL ANALYSIS
    ACCOUNTING II
  • CONSUMER BEHAVIOR
    NEUROMARKETING
  • INTEGRATED MARKETING COMMUNICATIONS
    MARKET SEGMENTATION
  • DIGITAL MARKETING & E-COMMERCE
    INTERNATIONAL MARKETING
  • PRE-PROFESSIONAL PRACTICES I
    MARKET RESEARCH II
  • PRINCIPLES OF GRAPHIC DESIGN
Level One
Subject
Prerequisite
  • SALES MANAGEMENT
    INTEGRATED MARKETING COMMUNICATIONS
  • RELATIONAL MARKETING AND ARTIFICIAL INTELLIGENCE
    DIGITAL MARKETING & E-COMMERCE
  • SOCIAL MARKETING
  • PRICE SETTING POLICY
    FINANCIAL ANALYSIS
  • PRE-PROFESSIONAL PRACTICES II
    PRE-PROFESSIONAL PRACTICES I
  • MARKETING INFORMATION SYSTEMS
    MARKET RESEARCH II
Level One
Subject
Prerequisite
  • LAWS
    HUMAN TALENT
  • GRADUATION PROJECT DESIGN
  • ENTREPRENEURSHIP AND INNOVATION
    PRICE SETTING POLICY
  • MERCHANDISING AND RETAILING
  • MARKETING MODELS I
    MARKETING INFORMATION SYSTEMS
  • LINKING PRACTICES
Level One
Subject
Prerequisite
  • BRAND DEVELOPMENT AND MANAGEMENT
  • MARKETING SERVICE
    MERCHANDISING AND RETAILING
  • MARKETING MODELS II
    MARKETING MODELS I
  • PROJECTS
    ENTREPRENEURSHIP AND INNOVATION
  • GRADUATION WORKSHOP
    GRADUATION PROJECT DESIGN

Coordination


Veronica Rosales Moscoso

c.marketing@uazuay.edu.ec